Using the daily data collected through GeoPoll’s Media Measurement Service, GeoPoll has analyzed the top TV stations in Nigeria for March 2015. GeoPoll’s data includes both ratings* and share** for all TV stations in Nigeria. When looking at average audience share over the month of March,GeoPoll found thatNTA andAIT are the top TV channels in Nigeria, with 21% and 16% average audience share respectively. Channels TV had 14% audience share in March, followedby Silverbird TV at 7% and Galaxy at 6%. The stations not listed below, including region-specific stations in Nigeria, together accounted for 18% of audience share at the national level.
*Rating is the proportion watching a station out of the total sample at that time, multiplied by 100. If 50 people out of 500 surveyed watched Station X, the rating for Station X would be (50/500)*100) = 10. In Uganda, GeoPoll’s Media Measurement Panel includes a sample of over 500 respondents for every time period.
**Share is the proportion watching Station X, out of all those watching at that time. This is equal to the proportion watching a station during a given time divided by the total number watching at that time.
