Concept Testing

Gather direct feedback from your target audience

GeoPoll works with leading global brands to test new concepts through video and picture surveys and mobile-based focus groups. Using GeoPoll’s research capabilities and large panel of respondents, brands can reach their target audience and gather much-needed data on what messaging is most effective, how new products should be marketed, how consumers will react to new products, and more.

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Concept Testing Use Cases

  • MEASURE REACTIONS

    Measure reactions to planned advertising campaigns using picture and video surveys

  • IDENTIFY NEEDS

    Gather data on consumer needs and opportunities for new product launches

  • TEST PRICES AND PACKAGING

    Gauge reactions to product packaging and identify ideal price points for products

  • QUALITATIVE FEEDBACK

    Using GeoPoll's mobile-based chat groups you can gather detailed feedback on product usage

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GeoPoll Advantages: Remote Data Collection

Reach any mobile device

GeoPoll can administer surveys by multiple text, voice, and in-person modes including text message (SMS), mobile application, and voice calls from trained interviewers, allowing us to reach anyone with access to any type of mobile phone. Choose which mode is right for you.

Full service research team

The GeoPoll team are experts in mobile data collection and can assist you with questionnaire design, survey scripting, data analysis, and report creation, ensuring our research is seamlessly integrated with your own processes and goals. Meet our team.

Seamless respondent experience

Direct integration with mobile network operators ensures messages are sent in real-time and are free for respondents. GeoPoll provides incentives immediately upon survey completion. Learn about our mobile methodology. 

Wide reach and targeting

GeoPoll has a total reach of over 250 million mobile subscribers and 5 million profiled respondents. We can reach every province or state within a country and target respondents by gender, age, location, and other criteria. View our country coverage details. 

GeoPoll Coverage

GeoPoll has experience administering mobile-based surveys all over the world for clients ranging from global brands and international development organizations to local media stations and NGOs. We have completed projects in all of the below countries and can conduct research via select methods around the world. Contact us to request more information on our capabilities and respondents around the world.

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