Brand Health Tracking

Immediately respond to changes in brand health using ongoing data

GeoPoll works with leading FMCG brands throughout Africa, Asia and the Middle East who need to reach extremely specific audiences to track ongoing brand health metrics. We currently work with the top 5 FMCG customers on a monthly basis to help them meet their brand health tracking needs.

Using GeoPoll’s mobile data collection and panel of respondents, brands can track custom metrics across multiple countries at once, enabling them to immediately view changes in brand health, product awareness, competitor positioning, and more.

brand health tracking

Brand Health Metrics

  • ONGOING BRAND HEALTH

    Collect daily, weekly, or monthly data on brand health

  • CONSUMER HABITS

    Reach your target audience to identify their preferences

  • ADVERTISEMENT AWARENESS

    Track awareness of ads before, during, and after campaigns

  • QUALITY AND VALUE PERCEPTIONS

    Assess perceptions of your products through unbiased feedback

  • SUCCESS OF PROMOTIONS

    Identify which promotions have reached their goals

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GeoPoll Advantages: Remote Data Collection

Reach any mobile device

GeoPoll can administer surveys by multiple text, voice, and in-person modes including text message (SMS), mobile application, and voice calls from trained interviewers, allowing us to reach anyone with access to any type of mobile phone. Choose which mode is right for you.

Full service research team

The GeoPoll team are experts in mobile data collection and can assist you with questionnaire design, survey scripting, data analysis, and report creation, ensuring our research is seamlessly integrated with your own processes and goals. Meet our team.

Seamless respondent experience

Direct integration with mobile network operators ensures messages are sent in real-time and are free for respondents. GeoPoll provides incentives immediately upon survey completion. Learn about our mobile methodology. 

Wide reach and targeting

GeoPoll has a total reach of over 250 million mobile subscribers and 5 million profiled respondents. We can reach every province or state within a country and target respondents by gender, age, location, and other criteria. View our country coverage details. 

GeoPoll Coverage

GeoPoll has experience administering remote, mobile-based surveys all over the world for clients ranging from global brands and international development organizations to local media stations and NGOs. We have completed projects in over 70 countries and can conduct research via select methods in nearly any country in the world. Contact us to request more information on our capabilities and respondents around the world.

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