Sample size is a research term used for defining the number of individuals included in a research study to represent a population. The sample size references the total number of respondents [...]

To mark International Women’s Day, GeoPoll conducted a study on gender equality in Ghana, Kenya, Nigeria, and South Africa in the first week of March 2021. The survey gathered responses from 400 [...]

King Beach is the Director of Solutions at GeoPoll, a role in which he oversees GeoPoll’s call center operations in 60 markets around the world. He talked to Roxana Elliott about the shift [...]

Focus groups have long been considered the gold standard for qualitative market research. Since the 1940s researchers have utilized focus groups to capture the experiences, perceptions, [...]

International Women’s Day (IWD) is celebrated annually on March 8th around the world and is an important day in the movement for women’s rights. A key date in the United Nations [...]

Analyzing quantitative research data is relatively straight-forward. No matter how complicated the formulas and calculations might be, the results are always quantifiable. Analyzing qualitative [...]

In the twenty-six years since the first mobile phones were available in South Africa in 1994, mobile connectivity has grown rapidly in the country, resulting in high mobile penetration rates in [...]

Lucy Wanyee is an Operations Manager at GeoPoll, overseeing a cross-functional team that handles survey operations from end-to-end and ensures internal and client data needs are delivered at the [...]