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The just ended 19th Pan African Media Research Conference, organized by PAMRO was in Lagos, Nigeria. This 2 day annual conference presents an opportunity for audience research stakeholders in the [...]

The 2018 World Cup highlighted the changes in live sports viewership across the world, and especially in Africa, where there has been significant growth in the use of streaming services to watch [...]

Net Promoter Score is a metric that provides insight into the loyalty and enthusiasm that consumers have for a particular brand. Customer experience satisfaction is statistically calculated in [...]

GeoPoll is pleased to release our latest report, which examines viewer engagement and habits throughout the 2018 World Cup in Africa. The report is the second and final release of a two-part [...]

GeoPoll offers multi-modal mobile data collection, and CATI (Computer Assisted Telephone Interviewing) is one of our most frequently requested modes, as it allows organizations to reach [...]