Development Assistance Building Local Capacity for Growth: The Role of Data-Driven Decision-Making

Development assistance is a field marked by complexity. Stimulating, or facilitating, growth in emerging markets is a multi-faceted process that typically transcends theoretical thought. Projects [...]

Reach Youth Populations Through Mobile

At the Global Youth Economic Opportunities Summit in Washington, DC last month, GeoPoll had the opportunity to see the power of youth voices in action. Hearing 19 year old Paola Veroy discuss her [...]

GeoPoll Opens South Africa Market Research Office

GeoPoll is pleased to announce the opening of our new office in Johannesburg, South Africa. GeoPoll has had a presence in South Africa since 2014, working with clients including Unilever, [...]

The battle between big data analytics and market research-based data

How long has it been since you last heard or read the words ‘big data’? Big data is the new buzzword. Interest in big data is transcending the tech world, where it was first coined, to become a [...]

GeoPoll Launches Farmer Panel in Kenya

18,000 Farmers Available to Take Mobile Surveys in Africa GeoPoll is pleased to announce the launch of its new farmer panel in Kenya, consisting of over 18,000 farmers who are ready to take [...]

Primary Vs. Secondary Research

Every research method, traditional or modern, falls into one of two categories: primary research or secondary research. Primary research is information gathered through self-conducted research [...]

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