The Pros and Cons of Mobile Web Surveys
Mobile web is a survey mode in which respondents engage with a questionnaire online through a mobile phone that has Internet connectivity, like a feature phone or a smartphone. Mobile web surveys [...]
Africa’s Musical Report II: The Business of Music, Influence, and Trends
Following on the Africa Musical survey we conducted earlier this month in Kenya, Nigeria, Ghana, and South Africa, we are pleased to present part two of the findings. Part one of the report [...]
Challenges Facing Financial Inclusion in Nigeria
Financial inclusion is a term used to describe a population’s reasonable access to affordable financial services. Financial services in this context include a range of services that are required [...]
How to more effectively track CSR efforts and ensure supply chain transparency
Tracking Corporate Social Responsibility Internationally Corporate social responsibility efforts, in which businesses of all types take on initiatives to mitigate their environmental impact, [...]
Considerations for Conducting Survey Based Market Research in Africa
Conducting market research is a necessary step for expansion into any new market because it can bring key issues to the surface before large sums of money are in jeopardy. Expanding into African [...]
Africa’s Musical: A Survey Report on Music in Africa
Africa is a highly musical continent, with genres spanning from Afrobeat, Ndombolo, Rhumba, Bongo, Benga, and Kwaito, to Reggae, Hip-hop, and R&B. From traditional and cultural events to [...]
Interactive Voice Response vs Computer Assisted Telephone Interviewing for Survey Research
One of the first questions organizations must answer when they embark on a research project is what research mode to use for gathering data. Two telephone-based modes that are commonly considered [...]
