Archives

In 2019 GeoPoll continued to expand our work conducting mobile-based research around the globe. In addition to moving into new markets in Latin America and Africa such as Somalia, GeoPoll [...]

The holidays are here! It is a time for most people to rest from an eventful year and re-energize for next year, as well as celebrate holidays that come with it. To understand the plans that [...]

You get a notification for a new survey. You open the survey and excitedly start answering questions. But then you come across an error. “Sorry, you are ineligible for this survey,” [...]

E-commerce is a relatively new way for people to shop in Africa and each country has its own unique rate of adoption of online shopping platforms. In contrast to brick and mortar stores, online [...]

GeoPoll was named the Best Mobile-Based Research Solutions Brand at the Digital Tech Excellence Awards held in Nairobi on Thursday, December 5, 2019. The Digital Tech Excellence Awards recognize [...]

The variation from the typical day-to-day routine that many people experience during the holiday season can impact television viewership behavior. Media buyers need to anticipate such behavior [...]

Africa is known as a young continent for a reason. It is estimated that 75% of Africa’s population is under the age of 35, which means that many of the continent’s sectors depend on the welfare [...]

Black Friday originated as an American shopping holiday, held the day after Thanksgiving to indicate the start of the holiday shopping season, which has recently grown in popularity outside the [...]