What is Concept Testing Research?
Concept testing is a research method that involves evaluating ideas or concepts with a target audience before it becomes available to the public. It helps gauge the willingness of customers to [...]
Computer Assisted Personal Interviewing for Face-to-Face Research
Face-to-face or in-person interviews are one of the oldest forms of survey administration. Before the internet, mobile phones, and even landlines were widely used, most survey research was [...]
Quantitative vs Qualitative Data
Quantitative and qualitative research methods differ in several ways, including how quantitative and qualitative data is collected and analyzed and the type of insights that each method can [...]
Drivers of FMCG Purchase Decisions in Kenya Before and During COVID-19
If you are a working business professional these days, you likely haven’t been able to surf the web without seeing at least one ad or article mentioning something like, “learn how to adapt to a [...]
Benard Okasi on GeoPoll’s Research Processes
Benard Okasi is GeoPoll’s Director of Research, and oversees GeoPoll’s research team and data outputs. Below is an abbreviated version of a conversation he had with Roxana Elliott, VP Marketing, [...]
