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Roxana Elliott is the Vice President, Marketing and Content, at GeoPoll. She leads the marketing team and oversees the internal content generation and communications. In this interview, Roxana [...]

What is a Likert Scale? A Likert scale is a type of scale used in survey research that measures respondents’ attitudes towards a certain subject. Likert scale questions are single-choice, [...]

Once quantitative data has been gathered and cleaned, the next step in the research process is to analyze the data in order to glean insights from it. This step is crucial as data must be [...]

Advertising has come a long way, but the objective has remained the same – reach an audience and appeal to it to procure a product or service. What has evolved continuously are the [...]

Kenya is one of the most technology-advanced countries in Africa, which has had many christen it the Silicon Savannah. In recent years, most of Kenya’s technological innovation has been [...]

Following the collection of data through a survey or other research method, data must be cleaned. The data cleaning process, also known as data scrubbing or data cleansing, can have a huge impact [...]