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Measuring the effectiveness of traditional advertising channels—like television and radio—is a unique challenge because there is no inherent way to attribute sales to specific ad campaigns. Due [...]

Cote D’Ivoire is one of the most prominent countries within Francophone Africa, and has experienced high economic growth in the past years. The media in Cote D’Ivoire has played an important role [...]

Every two years the AFCON brings the top footballing nations from across Africa together to battle and crown a champion. There was a little more volume to the buzz this year because the [...]

Interest in the AFCON has been high across Africa, and as the tournament has progressed into the quarter-final matches, countries have continued to root for their national teams. This is [...]