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How long has it been since you last heard or read the words ‘big data’? Big data is the new buzzword. Interest in big data is transcending the tech world, where it was first coined, to become a [...]

Kenya has the highest number of gambling youth in Sub-Saharan Africa (SSA) and sports betting has become the most popular form of gambling, according to GeoPoll’s series of studies on the rise of [...]

Researchers, like practitioners in similar highly specialized disciplines, have the tendency to throw around certain terms which, if you are a non-researcher, simply fly over your head. One of [...]

TV Ratings Skyrocket as France take the World Cup Trophy The World Cup finals in Russia had the highest viewership in Sub-Saharan Africa of all matches, GeoPoll data shows. An average of 36% of [...]

As the month-long football fever comes to an end on Sunday 15th July with France facing Croatia, TV ratings for the World Cup in sub-Saharan Africa have continued to decline. The semifinals took [...]

And then they were four. France vs Belgium tonight 10th July and England vs Croatia tomorrow are the two semifinals that will see the four teams fight it out for a place at the finals on Sunday [...]

Africa’s most formidable team, the Nigerian Super Eagles will know their fate tonight once they face their greatest football nemesis, Argentina. This will be one of the most anticipated matches [...]

On Thursday 17th May 2018, GeoPoll and the Marketing Society of Kenya (MSK) jointly launched GeoPoll’s latest 2018 World Cup insights report to over 80 marketers, media owners and sports [...]

GeoPoll has conducted marketing research in Africa, Asia, and other emerging areas for over 5 years. When we first got started, we were the new kid in the marketing research class, the one who [...]

Over 700 million people in Sub-Saharan Africa depend on solid biomass fuels to meet their cooking and heating energy needs, but to date, there has been scarce information on household fuel [...]

African Millennials who were born from the early 1980s until around the turn of the new millennium are perceived as having changed the world’s understanding of Africa, bringing it from a ‘dark [...]

Mention the word millennials in a gathering and you may hear the words ‘entitled’,’ lazy’, and ‘narcissistic,’ among other adjectives. The millennial generation typically thought of as those born [...]

With the general lack of precise, granular media audience measurement data in most African markets, media buying has tended to adopt a “scatter-gun” approach. Brands and agencies hedge their bets [...]

Informal transactions through Facebook groups are threatening the success of e-commerce giants in Africa according to a recent straw poll on the impact of the Black Friday sale promotion on this [...]

Unemployment, poverty, HIV/AIDS and drug abuse rank among the biggest challenges faced by the citizens of Botswana, according to our recent survey. Highlights – The Biggest Challenges [...]

Sports clothing brands All Kasi and Nike rank among the top most admired brands in Botswana.  All Kasi clinched the title of the nation’s most favorite brand, as sportswear dominates local [...]

The Youth demographic in Sub-Saharan Africa encounter digital advertisements more frequently on a daily basis than any other form of advertisement; Coca – Cola advertisements are the most [...]

Jeremy Bowles (PhD student in Government at Harvard University) and Horacio Larreguy (Associate Professor of Government at Harvard University) are conducting a study in partnership with GeoPoll [...]

The telecom operators with the most active customers are MTN in Ghana and Nigeria, Safaricom and Vodacom in Kenya and South Africa respectively and Airtel in Uganda, according to a recent GeoPoll [...]

Although extensive research on media and consumer trends in Africa shows a growing transition of consumers and audiences away from traditional media towards online media, television remains a [...]

Youth in Sub-Saharan Africa encounter more digital advertisements on a daily basis than any other form of advertisement. The number of Internet users and their daily usage continues to surge as [...]

Steve Gutterman, our CEO, is in Dar es Salaam, Tanzania for a meeting with Dr. Albina Chuwa, the Director General of the National Bureau of Statistics, and other government officials. The meeting [...]

The GeoPoll team was honored to meet with Dr. Albina Chuwa, the Director General National Bureau of Statistics (NBS) of Tanzania, and her team.  Also at the meeting was Casmir Ndambalilo, Acting [...]

Through six living standards questions, GeoPoll is able to effectively measure respondents’ socioeconomic status across all mobile surveying modes Living Standard Measurement (LSM) GeoPoll asks a [...]

Sports betting in Kenya has become one of the most lucrative new businesses in a new gambling craze that is earning the country a new title; ‘The Betting Nation’. According to [...]

Colgate has, for a long time, defined the toothpaste category in Kenya. The Colgate- Palmolive Company owned brand is a dominant player in the Kenyan oral care- toothpaste market and currently [...]

Equity Bank, GT Bank and Capitec are among the most preferred banks in Kenya, Nigeria and South Africa according to a recent GeoPoll Straw Poll. In an August 2017 survey conducted among 2,825 [...]

TechChange’s “Mobiles for International Development” online professional development course featured GeoPoll this month. In a live lecture and demo session titled “New Approaches to Mobile [...]

GeoPoll’s flagship product Kantar GeoPoll Media Measurement (KGMM) has, since its launch in Tanzania in 2014, been in compliance with regional and international market research standards. [...]

 As media fragmentation becomes more prevalent than ever, it’s changing the way audiences consume both media and brand messages. Data has become the oil for consumer marketing. So, how do media [...]