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King Beach is the Director of Solutions at GeoPoll, a role in which he oversees GeoPoll’s call center operations in 60 markets around the world. He talked to Roxana Elliott about the shift [...]

Pakistan’s large population and geographically significant location make it an important partner for multiple countries, including the United States, which considers Pakistan a strategic ally in [...]

Scott Lansell is GeoPoll’s Vice President for International Development & Relief, and manages GeoPoll’s work in the international development and humanitarian sectors. Below is an abbreviated [...]

What is a Likert Scale? A Likert scale is a type of scale used in survey research that measures respondents’ attitudes towards a certain subject. Likert scale questions are single-choice, [...]

Once quantitative data has been gathered and cleaned, the next step in the research process is to analyze the data in order to glean insights from it. This step is crucial as data must be [...]

The events of 2020 were unlike any the globe has experienced before, with COVID-19 dominating lives around the world for most of the year. Individual’s routines have dramatically changed, [...]

Over the past weeks, a humanitarian crisis has been unfolding in the Northern Ethiopian region of Tigray, as the conflict between the Tigray People’s Liberation Front (TPLF) and [...]

While sub-Saharan Africa has not experienced as many COVID-19 cases as other regions, countries throughout the area have been under varying levels of restrictions which have nevertheless had a [...]

Face-to-face or in-person interviews are one of the oldest forms of survey administration. Before the internet, mobile phones, and even landlines were widely used, most survey research was [...]

Quantitative and qualitative research methods differ in several ways, including how quantitative and qualitative data is collected and analyzed and the type of insights that each method can [...]

Benard Okasi is GeoPoll’s Director of Research, and oversees GeoPoll’s research team and data outputs. Below is an abbreviated version of a conversation he had with Roxana Elliott, VP Marketing, [...]

What is CATI? CATI stands for Computer Assisted Telephone Interviewing. CATI is a common research mode in which interviewers conduct surveys via telephone calls using a computer-assisted method, [...]

Nicolette Lok is GeoPoll’s Vice President of Operations, and oversees all of GeoPoll’s backend operations, including survey administration, building new technology tools, managing our [...]

Sample selection is an important part of any research project, and for those conducting research through telephone interviews, random digit dialing is a useful sampling technique. Random digit [...]

In two of our previous blogs, we discussed the importance of the sample frame and sampling techniques for any research project. Understanding the sampling frame, potential sample errors, and the [...]

One unique aspect of COVID-19 is the way in which it spreads through asymptomatic carriers, and the relatively lengthy time it can take for the virus to display itself. For health researchers and [...]

Despite the technological innovations seen in the research industry over the past years, many researchers have been hesitant to adapt to new methods of data collection, preferring to stick with [...]

Market research is an important tool for understanding both population needs and consumer audiences. It can lay the groundwork for advertising and product launches, provide data and actionable [...]

In the months since the COVID-19 outbreak started, it has already wreaked havoc on global economies; It is estimated that almost half the world’s population is at risk of job loss due to [...]

The sample used to conduct a study is one of the most important elements of any research project. A research sample is those who partake in any given study, and enables researchers to conduct [...]

There are an estimated 5.24 billion people that have some sort of mobile device, or 67.4% of the global population. In this article, we examine mobile penetration data in Asia, specifically South [...]

Following GeoPoll’s first two reports on the impact of COVID-19 in sub-Saharan Africa, we are pleased to release results from our latest round of data collection. Data was collected from 10 [...]

For researchers around the globe, it is clear that the coronavirus outbreak will alter how business is done for years to come; Many data collection firms have paused in-person research for the [...]