GeoPoll’s Top Research Projects of 2019

In 2019 GeoPoll continued to expand our work conducting mobile-based research around the globe. In addition to moving into new markets in Latin America and Africa such as Somalia, GeoPoll [...]

Gambling in Kenya: Mobile Phones and Football Boost Popularity

Following our joint report with Ipsos, on the reaction to the crackdown on gambling in Kenya and the suspension of several gambling firms’ licenses, GeoPoll is pleased to release additional [...]

Jumia and African E-Commerce Show Promise for Burgeoning Consumer Market in Africa

Jumia, an e-commerce store in Africa, has been rapidly gaining clout in the business world, both in Africa and across the globe. The increase in attention is well deserved seeing as the start-up [...]

The Connected Nigerian Consumer: Nigeria Consumer Behaviour, Income, and eCommerce

Almost half of the Nigerian population have internet connectivity, supported by high mobile penetration, and as Africa’s largest economy Nigeria is one of the most prosperous consumer markets in [...]

Reach Youth Populations Through Mobile

At the Global Youth Economic Opportunities Summit in Washington, DC last month, GeoPoll had the opportunity to see the power of youth voices in action. Hearing 19 year old Paola Veroy discuss her [...]

GeoPoll Report: 2018 World Cup Insights—Device Usage, Viewing Habits, and Sports Betting in Africa

GeoPoll is pleased to release our latest report, which examines viewer engagement and habits throughout the 2018 World Cup in Africa. The report is the second and final release of a two-part [...]

Examining the Rural to Urban Exodus in Sub-Saharan Africa

Young people in rural sub-Saharan Africa are rapidly moving to urban centers—hoping to start their lives anew. Studies conducted by GeoPoll show that SSA’s rural population decreased while urban [...]

African Millennials: The Myths, The Reality

African Millennials who were born from the early 1980s until around the turn of the new millennium are perceived as having changed the world’s understanding of Africa, bringing it from a ‘dark [...]

Understanding African Millennials; GeoPoll Presents on A Misunderstood Generation at #AMRA2018

Mention the word millennials in a gathering and you may hear the words ‘entitled’,’ lazy’, and ‘narcissistic,’ among other adjectives. The millennial generation typically thought of as those born [...]

GeoPoll Recruits Employers of Kenyan Youth for K-YES Program

In June 2017, GeoPoll conducted a pilot utilizing short-message service (SMS) and computer-assisted telephone interviewing (CATI) data collection to locate and recruit potential employers in [...]

African Millennials on Internet Access, Neutrality & Digital Security

Internet usage continues to grow, in large part due to increased smartphone penetration in much of Sub-Saharan Africa. GSMA predicts that, in 2020, there will be more than 700 million smartphone [...]

African Youth Sentiments on Free Speech Online & Internet Regulation

Thirty-five percent of Africa’s population is between the ages of 15 and 35 years[1]. They are growing up in a more connected world—with mobile phones, access to the internet, and engaged in [...]

GeoPoll Study Informs Creation of JiActivate Youth Social Movement in Kenya

In March 2017, GeoPoll partnered with a coalition of leading organisations, including The Red Cross Society, Well Told Story (Shujaaz) and Organisation for African Youth to carry out two surveys [...]

GeoPoll Supports Young Kenyans Access Youth-Friendly Services and Better Jobs

In March and April 2017, GeoPoll conducted two activities critical to enabling Kenyan youth (aged 18-35) gain the skills and support they need to compete and succeed in the workplace. Between [...]

Measuring Youth Sentiments about Civic Participation across Africa

At 1.5 billion, today’s global youth (aged 15 to 34 years old) is the largest in history.  They are driving changes in economic opportunities, development, and, increasingly, political systems. [...]

Mobile Gambling among Youth in Sub-Saharan Africa

Millennials in Sub-Saharan Africa (SSA) are using their mobile phones to bet on football and are spending less than $50USD per month. Kenya has the highest number of betting youth , this is [...]

African Millennials; Mobile Usage and Media Consumption

Increased dependency on technology and a mobile-first approach is being driven by African Millennials, this is according to a recent GeoPoll rapid survey carried out among youth in five [...]

Sub-Sahara African Millennials prefer bank loans to finance their side businesses

Millennials in East Africa are turning to Agriculture as a side business, a majority have attempted to turn their side hustle into their main focus borrowing starting capital from banks and [...]

The spending habits of Youth consumers in Sub Sahara Africa

Youth consumers in Sub-Sahara Africa (SSA) are very image conscious and are spending over 50% of their earnings on personal care items, this is according to a recent GeoPoll rapid survey carried [...]

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