GeoPoll Methodology

Once quantitative data has been gathered and cleaned, the next step in the research process is to analyze the data in order to glean insights from it. This step is crucial as data must be [...]

Following the collection of data through a survey or other research method, data must be cleaned. The data cleaning process, also known as data scrubbing or data cleansing, can have a huge impact [...]

The events of 2020 were unlike any the globe has experienced before, with COVID-19 dominating lives around the world for most of the year. Individual’s routines have dramatically changed, [...]

Face-to-face or in-person interviews are one of the oldest forms of survey administration. Before the internet, mobile phones, and even landlines were widely used, most survey research was [...]

Sample selection is an important part of any research project, and for those conducting research through telephone interviews, random digit dialing is a useful sampling technique. Random digit [...]

In two of our previous blogs, we discussed the importance of the sample frame and sampling techniques for any research project. Understanding the sampling frame, potential sample errors, and the [...]

Despite the technological innovations seen in the research industry over the past years, many researchers have been hesitant to adapt to new methods of data collection, preferring to stick with [...]

GeoPoll is pleased to announce the launch of a new and improved mobile application to broaden our remote surveying capabilities. The new mobile app is a revamp of the original GeoPoll Application [...]

GeoPoll has been increasingly tasked with transitioning face-to-face research projects to CATI, a remote research methodology which gathers data through voice calls. As a result, over the past [...]

In our first blog post on sample considerations, we outlined how samples are selected using probability or non-probability sampling methods. Here, we go into where samples are selected from – the [...]

For researchers around the globe, it is clear that the coronavirus outbreak will alter how business is done for years to come; Many data collection firms have paused in-person research for the [...]

A tenant of GeoPoll’s research solutions is the ability to collect data remotely; in 2012 we conducted one of the first-ever remote surveys in the Democratic Republic of Congo via 2-way SMS. We [...]

In just a few weeks, the global outbreak of COVID-19 has dramatically changed the research landscape. While organizations such as GeoPoll recognize that we have the ability to help the global [...]

Accurate and timely data collection is an essential part of mitigating crises in emerging markets with vulnerable populations. The United Nations characterizes the Sahel, which spans ten [...]

GeoPoll Audience Measurement utilizes a continuous panel, running multiple times per day, 365 days a year, to gather data on media consumption for broadcasters, brands, media houses, and more. [...]

Mobile phones have revolutionized how researchers can connect with people by enabling information to be gathered remotely. While mobile phones are often utilized to facilitate quantitative [...]

Africa’s 1.3 billion people have more disposable income than ever before. In fact, it has been estimated that household consumption in Africa will reach $2.5 trillion by 2030, yet the market [...]

  SMS surveys are a useful method for conducting mobile research due to their ease, convenience, and wide reach – by administering surveys through SMS, people can answer questions without [...]

As a leader in data collection in emerging markets, GeoPoll has extensive experience performing primary research through the mobile phone in over 50 countries. Throughout our time conducting [...]

One of the most common questions GeoPoll gets is around how we conduct research through the mobile phone that is nationally representative, meaning results have a high level of accuracy for the [...]

GeoPoll is pleased to announce the launch of our SMS API, which will allow companies to leverage GeoPoll’s wide SMS connectivity throughout emerging markets. Over the past 7 years, GeoPoll has [...]

Modern technology has opened up opportunities for collecting survey data throughout the world. Today, there are multiple methods for conducting survey-based market research and the most [...]

GeoPoll was excited to attend SampleCon this week in Austin, Texas. Focused on the survey sampling industry, SampleCon brought together experts from both sample providers such as GeoPoll and [...]

The Benefits of Focus Group Research Focus groups provide companies with a deeper understanding of their target audience, allowing them to develop tailored products and more effective marketing [...]

GeoPoll offers multi-modal mobile data collection, and CATI (Computer Assisted Telephone Interviewing) is one of our most frequently requested modes, as it allows organizations to reach [...]

GeoPoll regularly works with partners looking to conduct remote mobile surveys with extremely targeted populations, and our team has become experts in the survey modes and research techniques [...]

GeoPoll’s C.E.O Nicholas Becker and General Counsel, Timur Nusratty were in Tanzania recently for a series of high level meetings with government officials from the ministry of Information, [...]

Interactive Voice Response (IVR) is a computer based technology that enables computer systems to detect voice and touch tones using landlines or mobile phones. IVR technology has come to [...]

In a vast continent such as Africa, data collection for research purposes has been a huge challenge not just for market research agencies but also for organisations who seek to better understand [...]

GeoPoll’s flagship product Kantar GeoPoll Media Measurement (KGMM) has, since its launch in Tanzania in 2014, been in compliance with regional and international market research standards. [...]