GeoPoll Survey Reports

To mark International Women’s Day, GeoPoll conducted a study on gender equality in Ghana, Kenya, Nigeria, and South Africa in the first week of March 2021. The survey gathered responses from 400 [...]

International Women’s Day (IWD) is celebrated annually on March 8th around the world and is an important day in the movement for women’s rights. A key date in the United Nations [...]

Pakistan’s large population and geographically significant location make it an important partner for multiple countries, including the United States, which considers Pakistan a strategic ally in [...]

Advertising has come a long way, but the objective has remained the same – reach an audience and appeal to it to procure a product or service. What has evolved continuously are the [...]

The events of 2020 were unlike any the globe has experienced before, with COVID-19 dominating lives around the world for most of the year. Individual’s routines have dramatically changed, [...]

Over the past weeks, a humanitarian crisis has been unfolding in the Northern Ethiopian region of Tigray, as the conflict between the Tigray People’s Liberation Front (TPLF) and [...]

Sub-Saharan Africa has not experienced as many COVID-19 cases as other regions. However, there has been a significant impact on day-to-day livelihoods, with varying degrees of restrictions across [...]

As COVID-19 vaccines begin to be distributed, attention is now turning to vaccine production and distribution. With a limited supply available, countries are acquiring vaccine doses for their [...]

While sub-Saharan Africa has not experienced as many COVID-19 cases as other regions, countries throughout the area have been under varying levels of restrictions which have nevertheless had a [...]

If you are a working business professional these days, you likely haven’t been able to surf the web without seeing at least one ad or article mentioning something like, “learn how to adapt to a [...]

The rise of the internet age has revolutionized many spheres of business, including how marketing is done. While traditional marketing channels are still important to many businesses, it is [...]

The usage of loans, particularly micro loans administered through digital lending groups, has increased substantially in countries in sub-Saharan Africa in the past decade. As the access to [...]

In the months since the COVID-19 outbreak started, it has already wreaked havoc on global economies; It is estimated that almost half the world’s population is at risk of job loss due to [...]

GeoPoll conducts research for a wide variety of organizations, and with this diverse range comes varying client needs. For this reason, GeoPoll offers multiple, flexible options for data outputs [...]

GeoPoll was pleased to once again partner with Brand Africa and Kantar on the launch of this year’s Brand Africa 100, an annual list of the top brands in Africa and in the key sectors of media [...]

As the multinational business community has begun peering in on African markets as a “final frontier” for expansion, an increasing amount of attention has focused on the economy in Kenya. [...]

In the past ten years, Africa as a continent has garnered attention from global economists and business analysts. Many have even dubbed Africa as the final frontier for expanding global [...]

The spread of COVID-19 poses a challenge for emerging markets such as those in Africa and Latin America. While governments around the world are suffering from a shortage of ventilators, hospital [...]

In the past weeks, the novel coronavirus known as COVID-19 has become declared a global pandemic by the World Health Organization, resulted in over 180,000 cases and 7,000 deaths, and altered the [...]

Cote D’Ivoire is one of the most prominent countries within Francophone Africa, and has experienced high economic growth in the past years. The media in Cote D’Ivoire has played an important role [...]

South Africa is one of the biggest adopters of mobile technology in sub-Saharan Africa, with higher rates of smartphone adoption than in most other countries in the region. A study by Pew [...]

GeoPoll is pleased to release select television viewership data from Kenya for October through December of 2019. This report represents a small portion of the data collected daily by GeoPoll on [...]

In 2019 GeoPoll continued to expand our work conducting mobile-based research around the globe. In addition to moving into new markets in Latin America and Africa such as Somalia, GeoPoll [...]

E-commerce is a relatively new way for people to shop in Africa and each country has its own unique rate of adoption of online shopping platforms. In contrast to brick and mortar stores, online [...]

Black Friday originated as an American shopping holiday, held the day after Thanksgiving to indicate the start of the holiday shopping season, which has recently grown in popularity outside the [...]

As many countries in sub-Saharan Africa struggle with slow economies, high rates of unemployment, and rising taxes, there are concerns around how these factors will affect the media and [...]

GeoPoll is pleased to announce the release of a new report from our most recent study on financial services in sub-Saharan Africa. The 26-page report provides data on how youth in six African [...]

Following on the Africa Musical survey we conducted earlier this month in Kenya, Nigeria, Ghana, and South Africa, we are pleased to present part two of the findings. Part one of the report [...]

Africa is a highly musical continent, with genres spanning from Afrobeat, Ndombolo, Rhumba, Bongo, Benga, and Kwaito, to Reggae, Hip-hop, and R&B. From traditional and cultural events to [...]

The 2018-2019 Ebola epidemic in the Democratic Republic of Congo is the country’s largest outbreak of the disease. The number of cases has been consistently rising since April 2019, with WHO [...]