Market Research

As with any form of research, there are considerations to be aware of when deciding upon the methodology best fit for accomplishing research goals. Research panels can be a powerful tool when [...]

Concept testing is a research method that involves evaluating ideas or concepts with a target audience before it becomes available to the public. It helps gauge the willingness of customers to [...]

Face-to-face or in-person interviews are one of the oldest forms of survey administration. Before the internet, mobile phones, and even landlines were widely used, most survey research was [...]

Quantitative and qualitative research methods differ in several ways, including how quantitative and qualitative data is collected and analyzed and the type of insights that each method can [...]

In two of our previous blogs, we discussed the importance of the sample frame and sampling techniques for any research project. Understanding the sampling frame, potential sample errors, and the [...]

Despite the technological innovations seen in the research industry over the past years, many researchers have been hesitant to adapt to new methods of data collection, preferring to stick with [...]

The rise of the internet age has revolutionized many spheres of business, including how marketing is done. While traditional marketing channels are still important to many businesses, it is [...]

Market research is an important tool for understanding both population needs and consumer audiences. It can lay the groundwork for advertising and product launches, provide data and actionable [...]

The sample used to conduct a study is one of the most important elements of any research project. A research sample is those who partake in any given study, and enables researchers to conduct [...]

As the multinational business community has begun peering in on African markets as a “final frontier” for expansion, an increasing amount of attention has focused on the economy in Kenya. [...]

Measuring the effectiveness of traditional advertising channels—like television and radio—is a unique challenge because there is no inherent way to attribute sales to specific ad campaigns. Due [...]

Latin America & the Caribbean is a vast area that spreads from Mexico to the islands that make up the Caribbean and throughout South America. The region is characterized by a relatively young [...]

Mobile phones have revolutionized how researchers can connect with people by enabling information to be gathered remotely. While mobile phones are often utilized to facilitate quantitative [...]

Africa has long been seen as the next frontier for brands, technology companies, and other businesses. The combination of a huge youth population, growing consumer class, and rapid adoption of [...]

  SMS surveys are a useful method for conducting mobile research due to their ease, convenience, and wide reach – by administering surveys through SMS, people can answer questions without [...]

As a leader in data collection in emerging markets, GeoPoll has extensive experience performing primary research through the mobile phone in over 50 countries. Throughout our time conducting [...]

E-commerce is a relatively new way for people to shop in Africa and each country has its own unique rate of adoption of online shopping platforms. In contrast to brick and mortar stores, online [...]

Black Friday originated as an American shopping holiday, held the day after Thanksgiving to indicate the start of the holiday shopping season, which has recently grown in popularity outside the [...]

GeoPoll is pleased to announce the release of a new report from our most recent study on financial services in sub-Saharan Africa. The 26-page report provides data on how youth in six African [...]

Mobile web is a survey mode in which respondents engage with a questionnaire online through a mobile phone that has Internet connectivity, like a feature phone or a smartphone. Mobile web surveys [...]

Conducting market research is a necessary step for expansion into any new market because it can bring key issues to the surface before large sums of money are in jeopardy. Expanding into African [...]

One of the first questions organizations must answer when they embark on a research project is what research mode to use for gathering data. Two telephone-based modes that are commonly considered [...]

Qualitative data in Market Research During every research project there comes a key moment – the decision around what type of data will best answer the posed research question. While quantitative [...]

What are Key Performance Indicators? Key performance indicators or KPIs are essential for businesses of all sizes to quantify their progress against key goals. By measuring success against KPIs, [...]

Modern technology has opened up opportunities for collecting survey data throughout the world. Today, there is an assortment of available modes for survey-based market research and this article [...]

Whether your business has hit a plateau or you’re actively seeking ways to improve, the best route to take is often unclear. You may make a change that your customers don’t like, taking the wrong [...]

Betting in Kenya has grown hugely in the past few years, bolstered by the popularity of sports betting and the ease of access to mobile betting applications in the country, and with the growth [...]

Slowly but surely, mobile phone penetration in Africa is improving. In this article, we discuss the current state of mobile phone usage, the implications of this technology, and what future [...]

GeoPoll is pleased to announce the release of our newest data report on the Africa Cup of Nations 2019. The free, 20-page report provides data on the intended viewership of the football cup by [...]

The way global currency is exchanged certainly has evolved in recent decades. We now have the power to make payments via a variety of cutting edge digital avenues. Some parts of the globe have [...]