Media Audience Measurement

The coronavirus pandemic has upended the daily lives of people around the world. In this post, we will take a look at how the pandemic has affected the television landscape in Kenya by comparing [...]

In a state address on 18th March 2020, President Yoweri Museveni outlined guidelines on managing coronavirus in Uganda. Amongst the raft of measures outlined was the closure of shopping malls and [...]

In a state address on 18th March 2020, President Yoweri Museveni presented guidelines for how Uganda would manage the spread of coronavirus. Local and international travel were suspended, [...]

Measuring the effectiveness of traditional advertising channels—like television and radio—is a unique challenge because there is no inherent way to attribute sales to specific ad campaigns. Due [...]

The Government of Kenya (GoK) received confirmation of the first case of COVID-19 in Kenya on Friday, March 13th 2020. The Kenyan Government thus issued guidelines for citizens on actions to be [...]

GeoPoll is pleased to release select television and radio viewership data from Uganda from October through December of 2019. This report represents a small portion of the data collected daily by [...]

Cote D’Ivoire is one of the most prominent countries within Francophone Africa, and has experienced high economic growth in the past years. The media in Cote D’Ivoire has played an important role [...]

GeoPoll is pleased to release select television viewership data from Kenya for October through December of 2019. This report represents a small portion of the data collected daily by GeoPoll on [...]

GeoPoll Audience Measurement utilizes a continuous panel, running multiple times per day, 365 days a year, to gather data on media consumption for broadcasters, brands, media houses, and more. [...]

The variation from the typical day-to-day routine that many people experience during the holiday season can impact television viewership behavior. Media buyers need to anticipate such behavior [...]

As part of GeoPoll’s reports on TV and radio audiences in Kenya, we are pleased to release select data from July to August 2019. This data represents a small portion of the data collected by [...]

GeoPoll was pleased to attend the Pan African Media Research Organization (PAMRO) annual conference last week in Mauritius. GeoPoll sponsored the event, which spanned two days and allowed leaders [...]

Every two years the AFCON brings the top footballing nations from across Africa together to battle and crown a champion. There was a little more volume to the buzz this year because the [...]

Market research data on broadcast audiences in sub-Saharan Africa is difficult to get and not always reliable, which is why GeoPoll is pleased to announce the release of a new joint report with [...]

GeoPoll is pleased to announce the release of the new Q1 2019 Uganda Media Measurement Report. The free, 6-page report details data and insights on television and radio programming in Uganda from [...]

GeoPoll is pleased to announce the release of our newest data report on the Africa Cup of Nations 2019. The free, 20-page report provides data on the intended viewership of the football cup by [...]

Background Nairobi Fight Night, televised coverage of boxing action, was aired live from Nairobi, Kenya on Saturday, the 23rd of March 2019. This was the second edition of the boxing series. The [...]

GeoPoll is pleased to release updated media data from Ghana which shows the top radio and television programs in certain key categories in Ghana in 2018. 2018 marked 25 years since Ghana [...]

On February 19, 2019, GeoPoll held a data analytics training on radio audience measurement and focused SMS survey data in Dar es Salaam, Tanzania. GeoPoll partnered with the USAID-funded Tanzania [...]

At a time when there is an increased need for up-to-date data on audience habits in Kenya, GeoPoll is pleased to share insights on radio and television ratings for the first half of February [...]

In November, GeoPoll was pleased to participate in the first official Media Market Day in Monrovia, Liberia, hosted by Internews and funded by USAID. The purpose of the Media Market Day was to [...]

Next-Day TV Ratings for Ivory Coast GeoPoll, Harmonies Media Group, and PHD Media are pleased to announce the launch of daily audience measurement data in Ivory Coast, collected through GeoPoll’s [...]

Impact of the Tanzania Free-to-Air Switch on Television Audiences There has been an upheaval of the media landscape in Tanzania in the past month. Following communication by Tanzania [...]

The just ended 19th Pan African Media Research Conference, organized by PAMRO was in Lagos, Nigeria. This 2 day annual conference presents an opportunity for audience research stakeholders in the [...]

The 2018 World Cup highlighted the changes in live sports viewership across the world, and especially in Africa, where there has been significant growth in the use of streaming services to watch [...]

TV Ratings Skyrocket as France take the World Cup Trophy The World Cup finals in Russia had the highest viewership in Sub-Saharan Africa of all matches, GeoPoll data shows. An average of 36% of [...]

As the month-long football fever comes to an end on Sunday 15th July with France facing Croatia, TV ratings for the World Cup in sub-Saharan Africa have continued to decline. The semifinals took [...]

And then they were four. France vs Belgium tonight 10th July and England vs Croatia tomorrow are the two semifinals that will see the four teams fight it out for a place at the finals on Sunday [...]

This year’s World Cup has had the most shocking group and knockout moments according to Time magazine. The Group and the Knockout Stages held enough surprises to the millions of viewers who have [...]

28th June marked the last day of the Group matches. Tunisia and Senegal, the last African teams to play in the group stage, lost to Panama and Colombia respectively.  According to BBC, Senegal [...]