Survey Guides

Sample size is a research term used for defining the number of individuals included in a research study to represent a population. The sample size references the total number of respondents [...]

Focus groups have long been considered the gold standard for qualitative market research. Since the 1940s researchers have utilized focus groups to capture the experiences, perceptions, [...]

Analyzing quantitative research data is relatively straight-forward. No matter how complicated the formulas and calculations might be, the results are always quantifiable. Analyzing qualitative [...]

As with any form of research, there are considerations to be aware of when deciding upon the methodology best fit for accomplishing research goals. Research panels can be a powerful tool when [...]

What is a Likert Scale? A Likert scale is a type of scale used in survey research that measures respondents’ attitudes towards a certain subject. Likert scale questions are single-choice, [...]

Once quantitative data has been gathered and cleaned, the next step in the research process is to analyze the data in order to glean insights from it. This step is crucial as data must be [...]

Following the collection of data through a survey or other research method, data must be cleaned. The data cleaning process, also known as data scrubbing or data cleansing, can have a huge impact [...]

Since 2012, GeoPoll has established itself as the leading mobile-based research provider, conducting surveys via modes including SMS and voice call in Africa, Asia, and Latin America. Over time, [...]

Sample selection is an important part of any research project, and for those conducting research through telephone interviews, random digit dialing is a useful sampling technique. Random digit [...]

In two of our previous blogs, we discussed the importance of the sample frame and sampling techniques for any research project. Understanding the sampling frame, potential sample errors, and the [...]

In our first blog post on sample considerations, we outlined how samples are selected using probability or non-probability sampling methods. Here, we go into where samples are selected from – the [...]

The sample used to conduct a study is one of the most important elements of any research project. A research sample is those who partake in any given study, and enables researchers to conduct [...]

Surveys are one of the most common forms of data collection around the world. With the help of numerous templates and questionnaire examples available online, surveys are relatively simple to [...]

Researchers, like practitioners in similar highly specialized disciplines, have the tendency to throw around certain terms which, if you are a non-researcher, simply fly over your head. One of [...]

Year-over-year, the key to a healthy bottom line for any company is happy customers who are satisfied with the products or services they receive, and are likely to become repeat purchasers. As we [...]

GeoPoll is pleased to release our latest report, which examines viewer engagement and habits throughout the 2018 World Cup in Africa. The report is the second and final release of a two-part [...]

Interactive Voice Response (IVR) is a computer based technology that enables computer systems to detect voice and touch tones using landlines or mobile phones. IVR technology has come to [...]

Accurate, up-to-date data on market trends, goods prices, and population statistics is vital for both commercial entities and governmental organizations to make more informed decisions, but in [...]

GeoPoll has conducted marketing research in Africa, Asia, and other emerging areas for over 5 years. When we first got started, we were the new kid in the marketing research class, the one who [...]

Jeremy Bowles (PhD student in Government at Harvard University) and Horacio Larreguy (Associate Professor of Government at Harvard University) are conducting a study in partnership with GeoPoll [...]

Through six living standards questions, GeoPoll is able to effectively measure respondents’ socioeconomic status across all mobile surveying modes Living Standard Measurement (LSM) GeoPoll asks a [...]

When I was at the MERL Tech (Monitoring, Evaluation, Research, and Learning) conference recently, I heard something that resonated with me and my work at GeoPoll: using mobile technology – [...]