Tech & Innovation

In the twenty-six years since the first mobile phones were available in South Africa in 1994, mobile connectivity has grown rapidly in the country, resulting in high mobile penetration rates in [...]

Latin America consists of the entire continent of South America in addition to Mexico, Central America, and the islands of the Caribbean, and the term generally applies to all countries whose [...]

Kenya is one of the most technology-advanced countries in Africa, which has had many christen it the Silicon Savannah. In recent years, most of Kenya’s technological innovation has been [...]

The coronavirus pandemic disrupted the world as we knew it only five years into the UN’s fifteen-year-long Sustainable Development Goals campaign, which aims to accomplish a set of seventeen [...]

There are an estimated 5.24 billion people that have some sort of mobile device, or 67.4% of the global population. In this article, we examine mobile penetration data in Asia, specifically South [...]

At the end of 2018, 5.1 billion people across the world owned a mobile device subscription, and it is estimated that by 2025 this number will grow to 5.8 billion. A 4% growth rate may not seem [...]

Agricultural mobile phone applications have the potential to ignite a revolution in farming that will lower prices for consumers, as well as educate, motivate, and support farmers to increase [...]

Mobile Internet is becoming one of the most widely-used methods of connectivity worldwide and the vehicle for such connectivity is smartphones for many. This is due to advances in technology that [...]

Both off-grid and grid providers of solar energy are gaining widespread leverage in sub-Saharan Africa. Forecasting what solar energy will look like in the near future relies heavily on [...]

GeoPoll specializes in conducting research in emerging markets, where information is hard to obtain through traditional market research methods. Emerging markets pose a unique set of challenges [...]

GeoPoll is pleased to announce the launch of our SMS API, which will allow companies to leverage GeoPoll’s wide SMS connectivity throughout emerging markets. Over the past 7 years, GeoPoll has [...]

Slowly but surely, mobile phone penetration in Africa is improving. In this article, we discuss the current state of mobile phone usage, the implications of this technology, and what future [...]

The way global currency is exchanged certainly has evolved in recent decades. We now have the power to make payments via a variety of cutting edge digital avenues. Some parts of the globe have [...]

Sub-Saharan Africa’s power network is not wide-reaching or accessible to the masses, especially those living outside of urban areas. However, most African people are already using devices—like [...]

We are proud to announce that GeoPoll won the coveted “Best Overall Paper” award at the African Market Research Forum in Lagos, Nigeria last week. The AMRA Africa Forum is a high-profile event [...]

Collecting data–individual pieces of information that are compiled into insights on everything from employment to brand preference–is a vital part of any organization’s operations. Marketers use [...]

Rural subsistence farmers in Africa face various challenges daily that make the work especially difficult. For one, most of Africa is lacking in adequate infrastructure for a successful trade [...]

GeoPoll was excited to attend SampleCon this week in Austin, Texas. Focused on the survey sampling industry, SampleCon brought together experts from both sample providers such as GeoPoll and [...]

How long has it been since you last heard or read the words ‘big data’? Big data is the new buzzword. Interest in big data is transcending the tech world, where it was first coined, to become a [...]

18,000 Farmers Available to Take Mobile Surveys in Africa GeoPoll is pleased to announce the launch of its new farmer panel in Kenya, consisting of over 18,000 farmers who are ready to take [...]

Researchers, like practitioners in similar highly specialized disciplines, have the tendency to throw around certain terms which, if you are a non-researcher, simply fly over your head. One of [...]

The 2018 World Cup highlighted the changes in live sports viewership across the world, and especially in Africa, where there has been significant growth in the use of streaming services to watch [...]

Net Promoter Score is a metric that provides insight into the loyalty and enthusiasm that consumers have for a particular brand. Customer experience satisfaction is statistically calculated in [...]

January of 2010 a massive earthquake devastated the lives of people in the Caribbean. The earthquake’s center was just outside the Hattian capitol, Port Au Prince. With an initial shock value of [...]

Young people in rural sub-Saharan Africa are rapidly moving to urban centers—hoping to start their lives anew. Studies conducted by GeoPoll show that SSA’s rural population decreased while urban [...]

Doing rapid, cost-effective, and high-quality market research across multiple countries has never been easy, but as businesses become increasingly global, gathering actionable data from all over [...]

In a vast continent such as Africa, data collection for research purposes has been a huge challenge not just for market research agencies but also for organisations who seek to better understand [...]

African Millennials who were born from the early 1980s until around the turn of the new millennium are perceived as having changed the world’s understanding of Africa, bringing it from a ‘dark [...]

Jeremy Bowles (PhD student in Government at Harvard University) and Horacio Larreguy (Associate Professor of Government at Harvard University) are conducting a study in partnership with GeoPoll [...]

The telecom operators with the most active customers are MTN in Ghana and Nigeria, Safaricom and Vodacom in Kenya and South Africa respectively and Airtel in Uganda, according to a recent GeoPoll [...]