FMCG Purchases: Consumer Behavior in Kenya

In the past ten years, Africa as a continent has garnered attention from global economists and business analysts. Many have even dubbed Africa as the final frontier for expanding global [...]

Advertising Effectiveness Evaluation: The Roles of Audience Measurement and Attribution Research

Measuring the effectiveness of traditional advertising channels—like television and radio—is a unique challenge because there is no inherent way to attribute sales to specific ad campaigns. Due [...]

Case Study: Misinformation in Indonesia

In January 2018, President Joko Widodo appointed Major General Djoko Setiadi as Head of the newly formed National Cyber and Encryption Agency to help national intelligence agencies and law [...]

Data Visualization for Humanitarian Crisis Relief

Authored in conjunction with Jessica Gergen and Mary Kate Chandler of Visualst GeoPoll and Cyclone Idai In March of 2019, Cyclone Idai caused devastating destruction in Mozambique, Malawi, and [...]

Collecting Consumer Insights through Surveys

Data should be the driving force behind your marketing efforts, and collecting customer insights will help you better understand your customers in order to improve product advertising and [...]

Data Report on Farming in Kenya and Mobile Phone Usage

Following the launch of our farmer panel, a panel of over 18,000 farmers in Kenya available to take GeoPoll surveys through their mobile devices, GeoPoll is releasing its first report on farming [...]

Reach Youth Populations Through Mobile

At the Global Youth Economic Opportunities Summit in Washington, DC last month, GeoPoll had the opportunity to see the power of youth voices in action. Hearing 19 year old Paola Veroy discuss her [...]

GeoPoll Data from DRC’s Conflict-Ridden Ituri Province

Ongoing Violence in Ituri Province Ituri province, a northeastern province in the Democratic Republic of Congo (DRC), has been experiencing increasing levels of violence and unrest. Interethnic [...]

Testing Survey Modes to Collect Taxpayer Data in Liberia

GeoPoll regularly works with partners looking to conduct remote mobile surveys with extremely targeted populations, and our team has become experts in the survey modes and research techniques [...]

Tracking Perceptions of District-Level Candidates in Liberia through Computer-Assisted Telephone Interviewing (CATI)

Jeremy Bowles (PhD student in Government at Harvard University) and Horacio Larreguy (Associate Professor of Government at Harvard University) are conducting a study in partnership with GeoPoll [...]

What does it take to dominate the oral health care market in Kenya?

Colgate has, for a long time, defined the toothpaste category in Kenya. The Colgate- Palmolive Company owned brand is a dominant player in the Kenyan oral care- toothpaste market and currently [...]

TechChange Features GeoPoll in its “Mobiles for International Development” Course

TechChange’s “Mobiles for International Development” online professional development course featured GeoPoll this month. In a live lecture and demo session titled “New Approaches to Mobile [...]

Measuring the Impact of Radio Programming on Banana Farmers in Uganda

In July 2017, GeoPoll implemented a targeted survey in order to understand the impact of a series of interactive rural radio programs produced by Farm Radio International (FRI). The survey was [...]

GeoPoll Recruits Employers of Kenyan Youth for K-YES Program

In June 2017, GeoPoll conducted a pilot utilizing short-message service (SMS) and computer-assisted telephone interviewing (CATI) data collection to locate and recruit potential employers in [...]

40 Percent of Jordanians Do Not Have Enough Water to Meet Their Daily Needs

In June 2017, GeoPoll conducted an SMS-based straw poll to more than 240 respondents in Jordan to understand accessibility to clean water, impact of accessibility on household habits, and water [...]

Fake News in Kenya’s 2017 General Election Widespread – Survey Report

In Kenya, social media is fundamentally reshaping how citizens communicate and how brands and campaigners get their message across. With some four million Kenyans expected to be voting for the [...]

Survey Assesses Local Government Accountability & Performance in Malawi

In Malawi, GeoPoll recently partnered with the United States Agency for International Development (USAID)-funded Local Government Accountability and Performance (LGAP) project, which is [...]

Survey Measures Impact of Kenyan Agribusiness Project

  Between March and April 2017, GeoPoll conducted surveys with more than 250 Kenyan farmers on behalf of the Africa Enterprise Challenge Fund (AECF) and Triple Line Consulting Ltd. The [...]

GeoPoll and WFP Partner to Adapt Key Nutrition Indicator to Mobile

 In Malawi, GeoPoll recently partnered with the World Food Programme’s mobile Vulnerability Analysis and Mapping (mVAM) team to conduct a series of SMS surveys on women’s diet quality using the [...]

58 percent of Congolese unhappy with Government’s handling of the current Ebola outbreak

Most Congolese do not believe that hospitals and the government are handling the current outbreak effectively. Most are also not very confident in the government’s ability to handle a wider [...]

GeoPoll uses SMS to Map Adoption of ISFM Practices in Rwanda

In partnership with the International Food Policy Research Institute (IFPRI), GeoPoll conducted two rounds of SMS-based surveys to determine the drivers of integrated soil fertility management [...]

GeoPoll Study Informs Creation of JiActivate Youth Social Movement in Kenya

In March 2017, GeoPoll partnered with a coalition of leading organisations, including The Red Cross Society, Well Told Story (Shujaaz) and Organisation for African Youth to carry out two surveys [...]

GeoPoll Supports Young Kenyans Access Youth-Friendly Services and Better Jobs

In March and April 2017, GeoPoll conducted two activities critical to enabling Kenyan youth (aged 18-35) gain the skills and support they need to compete and succeed in the workplace. Between [...]

Harnessing Mobile Technology to Support Liberia’s Domestic Revenue Mobilization

In March 2017, GeoPoll conducted a text messaging campaign to 37,000 should-be Liberian taxpayers in advance of the upcoming tax deadline. The campaign provided information with the payment [...]

Radio Listenership Improves Farming Practices in Ghana, GeoPoll Survey Finds

In November 2016, GeoPoll surveyed 1,051 farmers in Ghana to understand how interactive rural radio programming affects the uptake of promoted maize and rice practices. The survey, commissioned [...]

GeoPoll Study on Lymphatic Filariasis Morbidity in Tanzania Published in Peer-Reviewed mHealth Journal

In 2015, GeoPoll partnered with RTI International to conduct a survey among nearly 500 mobile phone respondents to understand the prevalence of lymphatic filariasis (LF) in Mtwara Municipality in [...]

GeoPoll gathers community feedback for USAID Food Zone program in Kandahar Afghanistan

In August 2016, GeoPoll used interactive voice response (IVR) to survey over 1,000 people living in rural communities for the USAID Kandahar Food Zone (KFZ) program. KFZ is a five-year program [...]

In Their Own Words; A Survey of Miners on Health, Safety & Child Labor  in Democratic Republic of Congo (DRC)

“Their place is at  school, not in the mines”, a woman who works in the gold mines in the North Kivu province of the Democratic Republic of Congo (DRC) told us via SMS when we asked if she had [...]

Leveraging Mobile Surveys to Monitor Labor Rights Violations in Emerging Markets

The US Department of Labor has found that 136 goods from 74 countries could be made by forced or child labor.  Workers involved in the production of goods including fish, coffee, and cocoa are [...]

GeoPoll Partners with Control Union to Connect with Farmers in Africa

GeoPoll, the world’s largest real-time mobile survey platform, is announcing a strategic partnership with Control Union, global leader in agricultural certifications, food safety, and [...]

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