Commercial Projects

Measuring the effectiveness of traditional advertising channels—like television and radio—is a unique challenge because there is no inherent way to attribute sales to specific ad campaigns. Due [...]

Data should be the driving force behind your marketing efforts, and collecting customer insights will help you better understand your customers in order to improve product advertising and [...]

Colgate has, for a long time, defined the toothpaste category in Kenya. The Colgate- Palmolive Company owned brand is a dominant player in the Kenyan oral care- toothpaste market and currently [...]

In Kenya, social media is fundamentally reshaping how citizens communicate and how brands and campaigners get their message across. With some four million Kenyans expected to be voting for the [...]

In the US we have recently begun to see a new slew of mobile-based applications pop up, those that claim to help control spending, deposit checks virtually, even replace traditional bank [...]