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The 2018 World Cup highlighted the changes in live sports viewership across the world, and especially in Africa, where there has been significant growth in the use of streaming services to watch [...]

TV Ratings Skyrocket as France take the World Cup Trophy The World Cup finals in Russia had the highest viewership in Sub-Saharan Africa of all matches, GeoPoll data shows. An average of 36% of [...]

As the month-long football fever comes to an end on Sunday 15th July with France facing Croatia, TV ratings for the World Cup in sub-Saharan Africa have continued to decline. The semifinals took [...]

And then they were four. France vs Belgium tonight 10th July and England vs Croatia tomorrow are the two semifinals that will see the four teams fight it out for a place at the finals on Sunday [...]

On Thursday 17th May 2018, GeoPoll and the Marketing Society of Kenya (MSK) jointly launched GeoPoll’s latest 2018 World Cup insights report to over 80 marketers, media owners and sports [...]