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Advertising has come a long way, but the objective has remained the same – reach an audience and appeal to it to procure a product or service. What has evolved continuously are the [...]

As many countries in sub-Saharan Africa struggle with slow economies, high rates of unemployment, and rising taxes, there are concerns around how these factors will affect the media and [...]

Betting in Kenya has grown hugely in the past few years, bolstered by the popularity of sports betting and the ease of access to mobile betting applications in the country, and with the growth [...]

The Youth demographic in Sub-Saharan Africa encounter digital advertisements more frequently on a daily basis than any other form of advertisement; Coca – Cola advertisements are the most [...]

 As media fragmentation becomes more prevalent than ever, it’s changing the way audiences consume both media and brand messages. Data has become the oil for consumer marketing. So, how do media [...]

GeoPoll’s Media Measurement Service provides unprecedented real-time data on TV and Radio ratings, audience share, and audience size in emerging markets. This data includes when and [...]