Market Research in Africa

Africa has long been seen as the next frontier for brands, technology companies, and other businesses. The combination of a huge youth population, growing consumer class, and rapid adoption of [...]

Jumia and African E-Commerce Show Promise for Burgeoning Consumer Market in Africa

Jumia, an e-commerce store in Africa, has been rapidly gaining clout in the business world, both in Africa and across the globe. The increase in attention is well deserved seeing as the start-up [...]

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