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The Youth demographic in Sub-Saharan Africa encounter digital advertisements more frequently on a daily basis than any other form of advertisement; Coca – Cola advertisements are the most [...]

Youth in Sub-Saharan Africa encounter more digital advertisements on a daily basis than any other form of advertisement. The number of Internet users and their daily usage continues to surge as [...]

At 1.5 billion, today’s global youth (aged 15 to 34 years old) is the largest in history.  They are driving changes in economic opportunities, development, and, increasingly, political systems. [...]

Millennials in Sub-Saharan Africa (SSA) are using their mobile phones to bet on football and are spending less than $50USD per month. Kenya has the highest number of betting youth , this is [...]

Increased dependency on technology and a mobile-first approach is being driven by African Millennials, this is according to a recent GeoPoll rapid survey carried out among youth in five [...]

Millennials in East Africa are turning to Agriculture as a side business, a majority have attempted to turn their side hustle into their main focus borrowing starting capital from banks and [...]

Youth consumers in Sub-Sahara Africa (SSA) are very image conscious and are spending over 50% of their earnings on personal care items, this is according to a recent GeoPoll rapid survey carried [...]