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Black Friday originated as an American shopping holiday, held the day after Thanksgiving to indicate the start of the holiday shopping season, which has recently grown in popularity outside the [...]

The holiday season is in full-swing and GeoPoll research experts have again become curious about how consumers are making purchase decisions around the holidays. In years past, GeoPoll has [...]

Informal transactions through Facebook groups are threatening the success of e-commerce giants in Africa according to a recent straw poll on the impact of the Black Friday sale promotion on this [...]

A majority of  Sub-Saharan Africans do not trust online shopping sites, this is according to a recent GeoPoll  survey conducted in 5 African countries; Kenya, Uganda, Nigeria, South Africa and [...]

Unlike other mostly western countries, where black Friday is characterized by long lines of people braving cold days and nights outside major shopping malls, in Kenya, black Friday is simply a [...]