Advertising in Africa: The Most Creative Advertisments as Voted by Youth Consumers

The Youth demographic in Sub-Saharan Africa encounter digital advertisements more frequently on a daily basis than any other form of advertisement; Coca – Cola advertisements are the most [...]

The Rise of Digital Advertisement Consumption Among Youth in Sub-Saharan Africa

Youth in Sub-Saharan Africa encounter more digital advertisements on a daily basis than any other form of advertisement. The number of Internet users and their daily usage continues to surge as [...]

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