Brand Africa 2020: Ranking Africa’s Most Influential Brands

GeoPoll was pleased to once again partner with Brand Africa and Kantar on the launch of this year’s Brand Africa 100, an annual list of the top brands in Africa and in the key sectors of media [...]

Informal vs. Formal Economy for FMCG Purchases in Kenya

As the multinational business community has begun peering in on African markets as a “final frontier” for expansion, an increasing amount of attention has focused on the economy in Kenya. [...]

FMCG Purchases: Consumer Behavior in Kenya

In the past ten years, Africa as a continent has garnered attention from global economists and business analysts. Many have even dubbed Africa as the final frontier for expanding global [...]

Holiday Spending in Africa: How Consumers Plan to Shop in 2019

As many countries in sub-Saharan Africa struggle with slow economies, high rates of unemployment, and rising taxes, there are concerns around how these factors will affect the media and [...]

The Fast Moving Consumer Goods Market in Africa

The hyper-competitive world of fast-moving consumer goods (FMCG) —goods that are easily produced, packaged, sold, and consumed (i.e., food, beverages, snacks, toiletries, etc.) — relies on narrow [...]

Spending Habits and Perceptions of the Economy in Kenya, Nigeria, and South Africa

This week, the Corporate Council on Africa is hosting the biannual US-Africa Business Summit in Addis Ababa, Ethiopia. This summit is bringing together global corporations, governments, and NGOs [...]

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