Benard Okasi on GeoPoll’s Research Processes
By
In GeoPoll Team Profiles
Posted

Benard Okasi on GeoPoll’s Research Processes

Benard Okasi is GeoPoll’s Director of Research, and oversees GeoPoll’s research team and data outputs. Below is an abbreviated version of a conversation he had with Roxana Elliott, VP Marketing, [...]

READ MORE
 GeoPoll’s Media Ratings Methodology; Adherence to the Statistics Law of Tanzania
By
In GeoPoll Methodology, Media Audience Measurement, Partnerships & Press
Posted

GeoPoll’s Media Ratings Methodology; Adherence to the Statistics Law of Tanzania

GeoPoll’s flagship product Kantar GeoPoll Media Measurement (KGMM) has, since its launch in Tanzania in 2014, been in compliance with regional and international market research standards. [...]

READ MORE

Start typing and press Enter to search