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One of the first questions organizations must answer when they embark on a research project is what research mode to use for gathering data. Two telephone-based modes that are commonly considered [...]

Interactive Voice Response (IVR) is a computer based technology that enables computer systems to detect voice and touch tones using landlines or mobile phones. IVR technology has come to [...]

A woman in India makes her daily trek to get clean drinking water for her family. Halfway there, her phone buzzes and she stops in the shade to check her mobile phone. She has received a survey [...]