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One of the first questions organizations must answer when they embark on a research project is what research mode to use for gathering data. Two telephone-based modes that are commonly considered [...]

Modern technology has opened up opportunities for collecting survey data throughout the world. Today, there are multiple methods for conducting survey-based market research and the most [...]

A woman in India makes her daily trek to get clean drinking water for her family. Halfway there, her phone buzzes and she stops in the shade to check her mobile phone. She has received a survey [...]