Market Research in Africa

Africa has long been seen as the next frontier for brands, technology companies, and other businesses. The combination of a huge youth population, growing consumer class, and rapid adoption of [...]

The International Marketing Research Process : A Guide

GeoPoll has conducted marketing research in Africa, Asia, and other emerging areas for over 5 years. When we first got started, we were the new kid in the marketing research class, the one who [...]

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