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The 2018 World Cup highlighted the changes in live sports viewership across the world, and especially in Africa, where there has been significant growth in the use of streaming services to watch [...]

Internet usage continues to grow, in large part due to increased smartphone penetration in much of Sub-Saharan Africa. GSMA predicts that, in 2020, there will be more than 700 million smartphone [...]

Increased dependency on technology and a mobile-first approach is being driven by African Millennials, this is according to a recent GeoPoll rapid survey carried out among youth in five [...]

Millennials in East Africa are turning to Agriculture as a side business, a majority have attempted to turn their side hustle into their main focus borrowing starting capital from banks and [...]

Youth consumers in Sub-Sahara Africa (SSA) are very image conscious and are spending over 50% of their earnings on personal care items, this is according to a recent GeoPoll rapid survey carried [...]