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On 30th January 2018, four Kenyan TV channels were taken off air following a government enforced directive.  KTN News, NTV, Citizen TV and Inooro TV, which usually command over 50% of total TV [...]

With the general lack of precise, granular media audience measurement data in most African markets, media buying has tended to adopt a “scatter-gun” approach. Brands and agencies hedge their bets [...]

Although extensive research on media and consumer trends in Africa shows a growing transition of consumers and audiences away from traditional media towards online media, television remains a [...]