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In the twenty-six years since the first mobile phones were available in South Africa in 1994, mobile connectivity has grown rapidly in the country, resulting in high mobile penetration rates in [...]

Kenya is one of the most technology-advanced countries in Africa, which has had many christen it the Silicon Savannah. In recent years, most of Kenya’s technological innovation has been [...]

Nicolette Lok is GeoPoll’s Vice President of Operations, and oversees all of GeoPoll’s backend operations, including survey administration, building new technology tools, managing our [...]

There are an estimated 5.24 billion people that have some sort of mobile device, or 67.4% of the global population. In this article, we examine mobile penetration data in Asia, specifically South [...]

South Africa is one of the biggest adopters of mobile technology in sub-Saharan Africa, with higher rates of smartphone adoption than in most other countries in the region. A study by Pew [...]

At the end of 2018, 5.1 billion people across the world owned a mobile device subscription, and it is estimated that by 2025 this number will grow to 5.8 billion. A 4% growth rate may not seem [...]

Mobile Internet is becoming one of the most widely-used methods of connectivity worldwide and the vehicle for such connectivity is smartphones for many. This is due to advances in technology that [...]

GeoPoll specializes in conducting research in emerging markets, where information is hard to obtain through traditional market research methods. Emerging markets pose a unique set of challenges [...]

Slowly but surely, mobile phone penetration in Africa is improving. In this article, we discuss the current state of mobile phone usage, the implications of this technology, and what future [...]

In a vast continent such as Africa, data collection for research purposes has been a huge challenge not just for market research agencies but also for organisations who seek to better understand [...]