Influencer Marketing in Kenya and Nigeria
The rise of the internet age has revolutionized many spheres of business, including how marketing is done. While traditional marketing channels are still important to many businesses, it is [...]
Report: Economic Impact of COVID-19 Across sub-Saharan Africa
In the months since the COVID-19 outbreak started, it has already wreaked havoc on global economies; It is estimated that almost half the world’s population is at risk of job loss due to [...]
E-commerce in Africa: Youth Online Shopping Behavior Across Six African Countries
E-commerce is a relatively new way for people to shop in Africa and each country has its own unique rate of adoption of online shopping platforms. In contrast to brick and mortar stores, online [...]
Challenges Facing Financial Inclusion in Nigeria
Financial inclusion is a term used to describe a population’s reasonable access to affordable financial services. Financial services in this context include a range of services that are required [...]
World Cup 2018: Over 29% of TV watching audiences from 5 African Countries watch the Nigeria Vs. Argentina match
The match between Nigeria and Argentina on Tuesday 26th June was watched by an average of over 29% of all TV watching audiences in the six African countries where GeoPoll collects daily audience [...]
Household fuel consumption in Africa
Over 700 million people in Sub-Saharan Africa depend on solid biomass fuels to meet their cooking and heating energy needs, but to date, there has been scarce information on household fuel [...]
