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Youth in Sub-Saharan Africa encounter more digital advertisements on a daily basis than any other form of advertisement. The number of Internet users and their daily usage continues to surge as [...]

 As media fragmentation becomes more prevalent than ever, it’s changing the way audiences consume both media and brand messages. Data has become the oil for consumer marketing. So, how do media [...]

The 18th PAMRO All Africa Media Research Conference will take place in Cape Town, South Africa from 27 – 30 August 2017.  We are proud to sponsor this year’s edition once again. The annual [...]