Coding Qualitative Data
Analyzing quantitative research data is relatively straight-forward. No matter how complicated the formulas and calculations might be, the results are always quantifiable. Analyzing qualitative [...]
Quantitative vs Qualitative Data
Quantitative and qualitative research methods differ in several ways, including how quantitative and qualitative data is collected and analyzed and the type of insights that each method can [...]
Collecting Qualitative Data Through Mobile Phones
Qualitative data in Market Research During every research project there comes a key moment – the decision around what type of data will best answer the posed research question. While quantitative [...]
Market Research Online Communities in Africa
The Benefits of Focus Group Research Focus groups provide companies with a deeper understanding of their target audience, allowing them to develop tailored products and more effective marketing [...]
