Traditional vs Online Focus Groups
Focus groups have long been considered the gold standard for qualitative market research. Since the 1940s researchers have utilized focus groups to capture the experiences, perceptions, [...]
Coding Qualitative Data
Analyzing quantitative research data is relatively straight-forward. No matter how complicated the formulas and calculations might be, the results are always quantifiable. Analyzing qualitative [...]
Quantitative vs Qualitative Data
Quantitative and qualitative research methods differ in several ways, including how quantitative and qualitative data is collected and analyzed and the type of insights that each method can [...]
Collecting Qualitative Data Through Mobile Phones
Qualitative data in Market Research During every research project there comes a key moment – the decision around what type of data will best answer the posed research question. While quantitative [...]
We Celebrate Data & Research at Nairobi Garage’s After Office Hours
What’s the role of data and information in today’s business world? The term big data has in recent times become a buzz word in describing large volumes of data. However, it’s not the [...]
