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What is CATI? CATI stands for Computer Assisted Telephone Interviewing. CATI is a common research mode in which interviewers conduct surveys via telephone calls using a computer-assisted method, [...]

John Paul Murunga is GeoPoll’s Regional Director for East Africa, and oversees our business development efforts in East Africa. Below is an abbreviated version of a conversation he had with [...]

Mobile web is a survey mode in which respondents engage with a questionnaire online through a mobile phone that has Internet connectivity, like a feature phone or a smartphone. Mobile web surveys [...]

Modern technology has opened up opportunities for collecting survey data throughout the world. Today, there is an assortment of available modes for survey-based market research and this article [...]