Market Research Methods
Market research is an important tool for understanding both population needs and consumer audiences. It can lay the groundwork for advertising and product launches, provide data and actionable [...]
Coronavirus in sub-Saharan Africa: Data shows changing food habits, increased testing
Following GeoPoll’s first two reports on the impact of COVID-19 in sub-Saharan Africa, we are pleased to release results from our latest round of data collection. Data was collected from 10 [...]
Frequently Asked Questions around Mobile Phone Surveys
For researchers around the globe, it is clear that the coronavirus outbreak will alter how business is done for years to come; Many data collection firms have paused in-person research for the [...]
How to Transition Face-to-Face to Remote Research Methodologies
In just a few weeks, the global outbreak of COVID-19 has dramatically changed the research landscape. While organizations such as GeoPoll recognize that we have the ability to help the global [...]
How to Optimize Surveys for SMS
SMS surveys are a useful method for conducting mobile research due to their ease, convenience, and wide reach – by administering surveys through SMS, people can answer questions without [...]
Ebola in DRC: SMS Survey Results
The 2018-2019 Ebola epidemic in the Democratic Republic of Congo is the country’s largest outbreak of the disease. The number of cases has been consistently rising since April 2019, with WHO [...]
