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What is a Likert Scale? A Likert scale is a type of scale used in survey research that measures respondents’ attitudes towards a certain subject. Likert scale questions are single-choice, [...]

For researchers around the globe, it is clear that the coronavirus outbreak will alter how business is done for years to come; Many data collection firms have paused in-person research for the [...]

  SMS surveys are a useful method for conducting mobile research due to their ease, convenience, and wide reach – by administering surveys through SMS, people can answer questions without [...]