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Data should be the driving force behind your marketing efforts, and collecting customer insights will help you better understand your customers in order to improve product advertising and [...]

Year-over-year, the key to a healthy bottom line for any company is happy customers who are satisfied with the products or services they receive, and are likely to become repeat purchasers. As we [...]

Accurate, up-to-date data on market trends, goods prices, and population statistics is vital for both commercial entities and governmental organizations to make more informed decisions, but in [...]

Doing rapid, cost-effective, and high-quality market research across multiple countries has never been easy, but as businesses become increasingly global, gathering actionable data from all over [...]

In March 2017, GeoPoll conducted a text messaging campaign to 37,000 should-be Liberian taxpayers in advance of the upcoming tax deadline. The campaign provided information with the payment [...]

Since 2011 GeoPoll has been conducting mobile surveys in emerging markets on topics ranging from food security to mobile phone usage: in 2015 alone we sent over 90 million surveys to our 200 [...]

GeoPoll has had an extremely busy year: we partnered with TNS and Kantar Media, continued to run daily media measurement surveys, worked on multiple projects to assess the impacts of Ebola in [...]

When I was at the MERL Tech (Monitoring, Evaluation, Research, and Learning) conference recently, I heard something that resonated with me and my work at GeoPoll: using mobile technology – [...]

GeoPoll, the world’s largest real-time mobile survey platform, is announcing a strategic partnership with Control Union, global leader in agricultural certifications, food safety, and [...]

Hunger is an issue that affects every country in the world; globally, one in eight people do not receive the daily nutrition they need, and often women and children suffer the most.  [...]