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The Media landscape in Africa has been evolving over time. This evolution has seen the explosion of traditional and new media even as the media and audiences become further fragmented due to new [...]

Kantar-GeoPoll Media Measurement (KGMM) collects overnight data on audience size, ratings, and share for TV and radio, 365 days a year. KGMM uses a 4-hour recall mobile survey methodology to [...]