youth consumer behaviour Archives

In African Youth, GeoPoll Survey Reports

Posted February 27, 2017

African Millennials; Mobile Usage and Media Consumption

Increased dependency on technology and a mobile-first approach is being driven by African Millennials, this is according to a recent GeoPoll rapid survey carried out among youth in five [...]

Sub-Sahara African Millennials prefer bank loans to finance their side businesses

Millennials in East Africa are turning to Agriculture as a side business, a majority have attempted to turn their side hustle into their main focus borrowing starting capital from banks and [...]

The spending habits of Youth consumers in Sub Sahara Africa

Youth consumers in Sub-Sahara Africa (SSA) are very image conscious and are spending over 50% of their earnings on personal care items, this is according to a recent GeoPoll rapid survey carried [...]